Privacy Policy

Effective Date: January 01, 2010
Last Updated: June 28, 2026

Privacy at a Glance

• NorthRidge AC and Heat collects information needed to respond to inquiries, schedule home services, dispatch technicians, process payments, provide customer support, improve our website, and communicate with customers.
• We do not sell personal information in the traditional sense. Certain advertising and analytics technologies may be considered “sharing” or targeted advertising under some state privacy laws.
• We use cookies, pixels, tags, analytics tools, advertising tools, call tracking, scheduling tools, customer communication tools, and similar technologies.
• We may use AI-assisted tools to help with chat, voice, call summaries, appointment routing, message drafting, and customer support.
• You can manage cookie preferences through the Cookie Settings link on our website and may contact us to exercise applicable privacy rights.

Scope of This Privacy Policy

This Privacy Policy explains how NorthRidge AC and Heat collects, uses, discloses, stores, and protects information when you visit our website, request service, call us, text us, use live chat, submit forms, schedule appointments, request estimates, apply for employment, interact with our advertising, or otherwise communicate with us.

This Privacy Policy does not apply to third-party websites, platforms, applications, or services that we do not own or control. Those third parties are responsible for their own privacy practices.

Information We Collect

• Identifiers — name, email address, phone number, mailing address, service address, billing address, customer ID, and account identifiers. Used for scheduling, dispatch, service delivery, billing, customer support, warranty records, and communications.
• Contact and service information — appointment requests, service history, job notes, property access information, technician notes, estimate details, and invoice details. Used to provide services, prepare estimates, fulfill appointments, and maintain records.
• Commercial information — services requested or purchased, payment status, transaction history, coupons, promotions, and financing interest or applications where applicable. Used for billing, accounting, customer support, marketing, and warranty/service records.
• Payment information — payment card or bank/payment information submitted through third-party processors, plus transaction confirmation details. Used to process payments and prevent fraud. We generally do not store full payment card numbers when payments are handled by payment processors.
• Communications — phone calls, texts, voicemails, emails, chat transcripts, form submissions, and review requests/responses. Used for customer service, appointment reminders, quality assurance, dispute resolution, and marketing where permitted.
• Internet or device activity — IP address, browser type, device identifiers, pages viewed, referring/exit pages, interaction data, cookies, pixels, tags, and session recordings or heatmaps if enabled. Used for website functionality, analytics, security, advertising, conversion measurement, and website improvement.
• Approximate location — approximate city/region from IP address, service address, and appointment location. Used for service-area verification, dispatch, fraud prevention, analytics, and advertising.
• Audio or visual information — call recordings, voicemail, photos or videos you provide related to a service issue, and website chat content. Used for customer service, training, quality assurance, and service documentation.
• Employment applicant information — resume, employment history, education, skills, certifications, licenses, references, and background-screening information where permitted. Used for recruiting, hiring, compliance, and workforce administration.
• Inferences — preferences, service interests, marketing segments, and likely service needs based on site activity or past service history. Used to improve services, customer experience, marketing, advertising, and personalization where permitted.
• Sensitive personal information — information such as precise geolocation, account logins, payment information, or other sensitive categories, only when actually collected and permitted. Used for limited business purposes such as service delivery, payment, security, compliance, or other purposes allowed by law.

How We Collect Information

• Directly from you when you call, text, email, chat, submit a form, schedule service, request an estimate, pay an invoice, apply for a job, or otherwise communicate with us.
• Automatically when you visit our website through cookies, pixels, tags, analytics tools, advertising tools, log files, and similar technologies.
• From service providers and business partners such as scheduling platforms, call tracking providers, marketing platforms, advertising networks, customer relationship management tools, payment processors, review platforms, and analytics providers.
• From publicly available sources, where permitted, such as public reviews, business directories, property records, social media pages, and similar sources.

How We Use Information

• Respond to inquiries and provide customer support.
• Schedule, dispatch, perform, document, and follow up on home services.
• Send appointment confirmations, technician arrival notifications, invoices, review requests, service reminders, and related communications.
• Process payments, refunds, financing requests, collections, accounting, and fraud prevention.
• Operate, maintain, protect, personalize, and improve our website and services.
• Measure advertising performance, website traffic, conversions, and customer engagement.
• Send marketing communications where permitted by law and subject to your opt-out choices.
• Use AI-assisted technologies for chat, voice, message routing, response drafting, call summaries, quality assurance, and business operations.
• Recruit, evaluate, and hire employees or contractors.
• Comply with legal obligations, enforce our rights, resolve disputes, and protect safety and security.

Cookies and Tracking Technologies

We use cookies and similar technologies, including pixels, tags, scripts, local storage, analytics tools, advertising technologies, call tracking, and conversion tracking. These technologies help operate the website, remember preferences, analyze website use, improve performance, prevent fraud, measure advertising effectiveness, and deliver relevant advertising.

Where required, we use a consent management platform to request, record, and manage cookie consent. You may change your cookie preferences at any time using the Cookie Settings link available on the website. See our Cookie Policy for more detail.

• Necessary — required for website security, core functionality, page navigation, consent management, and service-request functionality.
• Preferences — remember choices you make, such as region, form preferences, or display settings.
• Statistics / Analytics — help us understand how visitors use the website and how to improve it.
• Marketing — used for advertising, remarketing, lead attribution, conversion measurement, and personalized or targeted ads.

Google Consent Mode and Advertising Signals

If Google tags are used, we may configure Google Consent Mode so Google products receive consent signals that reflect your cookie choices. Consent Mode is not a cookie banner by itself; it works with the cookie banner or consent management platform to adjust how Google tags behave based on your consent settings.

Call Tracking, Call Recording, and Communications

We may use call tracking numbers, call analytics, voicemail, and call recording or monitoring technologies for customer service, appointment scheduling, quality assurance, training, dispute resolution, advertising measurement, and business operations. If required by law, we will provide notice or obtain consent before recording calls.

SMS, Email, and Marketing Communications

If you provide your phone number or email address, we may contact you about your inquiry, appointment, estimate, service visit, invoice, warranty, review request, or related customer service matter. We may also send promotional communications where permitted by law or with your consent.

You may opt out of marketing emails by using the unsubscribe link in the email. You may opt out of SMS messages by replying STOP where supported. Message and data rates may apply. Transactional or service-related communications may continue where permitted by law, even if you opt out of marketing messages. See our SMS Terms.

AI-Assisted Technologies

We may use artificial intelligence and automated technologies to assist with customer communications, website chat, voice interactions, call summaries, appointment routing, lead qualification, message drafting, review response assistance, service recommendations, quality assurance, and internal business operations. AI tools may process information you provide through forms, chats, calls, texts, emails, or other communications.

We do not intend to use AI to make decisions that produce legal or similarly significant effects about consumers without appropriate human involvement. Do not submit sensitive information through chat or AI-assisted tools unless needed for your service request. See our AI and Automated Technology Disclosure.

How We Disclose Information

We may disclose personal information to service providers, contractors, business partners, and other third parties that help us operate our business, provide services, communicate with customers, analyze performance, advertise, process payments, maintain security, and comply with law.

• Scheduling and field service platforms — online booking, dispatch, customer records, technician notes, service history.
• Payment processors and financing providers — payment authorization, payment processing, fraud prevention, financing applications.
• Communications providers — phone, SMS, email, chat, call tracking, appointment reminders, review requests.
• Marketing and advertising providers — advertising platforms, local services ads, remarketing, lead attribution, campaign measurement.
• Analytics and website tools — analytics, tag management, heatmaps, performance monitoring.
• Cloud and technology vendors — hosting, security, databases, backups, support tools, website infrastructure.
• Review and reputation platforms — review requests, review display, review monitoring, feedback forms.
• Professional advisors and authorities — lawyers, accountants, insurers, law enforcement, regulators, and courts when required.

Selling, Sharing, and Targeted Advertising

We do not sell personal information in the traditional sense of exchanging personal information for money. However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. If we use advertising or analytics technologies that disclose identifiers, device information, internet activity, or similar information to advertising platforms for cross-context behavioral advertising, that may be considered “sharing” or targeted advertising under certain laws.

Where required, you may opt out of sale, sharing, or targeted advertising through our Cookie Settings link, a “Do Not Sell or Share My Personal Information” link, a recognized opt-out preference signal where required, or by contacting us.

Sensitive Personal Information

We do not use sensitive personal information to infer characteristics about you. If we collect sensitive personal information, we use it only for purposes permitted by law, such as providing requested services, processing payments, maintaining security, preventing fraud, or complying with legal obligations.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods may vary depending on the type of information, the nature of our relationship with you, legal requirements, accounting rules, warranty obligations, dispute resolution, fraud prevention, and business needs.

• Customer service records — retained while you are a customer and as needed for warranty, service history, dispute resolution, and business records.
• Invoices and payment records — retained as needed for accounting, tax, audit, fraud prevention, and legal compliance.
• Calls, chats, texts, and emails — retained as needed for customer service, training, quality assurance, dispute resolution, and legal compliance.
• Website analytics and advertising data — retained according to platform settings, consent choices, business needs, and applicable law.
• Job applicant records — retained for recruiting, hiring, legal compliance, and workforce administration, then deleted or de-identified when no longer needed.
• Cookie consent records — retained as needed to document consent and comply with applicable law.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. These may include HTTPS, access controls, role-based permissions, secure hosting, backups, monitoring, employee training, vendor controls, and other security measures. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Children’s Privacy

Our website and services are intended for homeowners, property managers, businesses, and adults seeking home services. They are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

International Visitors

Our website and services are intended for users located in the United States. If you access the website from outside the United States, you understand that your information may be processed in the United States, where privacy laws may differ from those in your location.

Your Privacy Rights

Depending on where you live, you may have rights to request access to personal information, correction of inaccurate personal information, deletion of personal information, portability of certain information, restriction or opt-out of targeted advertising, opt-out of sale or sharing, limitation of certain sensitive personal information uses, and appeal of certain decisions. California residents should also review our California Privacy Notice.

To submit a request, contact us at info@nearbyheating.com, (919) 926-8796, or 2500 Regency Parkway, Cary NC, 27560. We may need to verify your identity before responding. Authorized agents may submit requests where permitted by law, subject to verification and proof of authority.

Policy Updates

We may update this Privacy Policy from time to time. The Last Updated date at the top of the policy indicates when it was last revised. Changes are effective when posted unless otherwise stated.

Contact Us

Questions or requests may be directed to:

• NorthRidge AC and Heat
• Email: info@nearbyheating.com
• Phone: (919) 926-8796
• Mail: 2500 Regency Parkway, Cary NC, 27560